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| 005 | 20250520174815.0 | ||
| 008 | 250520t1985 -us|||||||||||||| ||eng|| | ||
| 020 | _a0-87584-159-7 | ||
| 040 | _cumsa | ||
| 041 | _aeng | ||
| 044 | _a-us | ||
| 080 | _a658.8:004=111 | ||
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_aBuzzell, Robert D. _eeditor _917881 |
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| 245 | 1 | 0 |
_aMarketing in an electronic age / _cedited by Robert D. Buzzell. |
| 260 |
_aBoston : _bHarvard Business School Press, _c1985 |
||
| 300 | _a404 p. | ||
| 440 | 1 |
_aResearch colloqium _917882 |
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| 650 | 0 |
_aMARKETING _99850 |
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| 650 | 0 |
_aTECNOLOGIA DE LA INFORMACION _916440 |
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| 650 | 0 |
_aTELECOMUNICACIONES _94910 |
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| 650 | 0 |
_aMEDIOS DE COMUNICACION DE MASAS _96221 |
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| 650 | 0 |
_aNUEVAS TECNOLOGIAS _912679 |
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| 650 | 0 |
_aINFORMATICA _94822 |
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| 650 | 0 |
_aPLAN DE MARKETING _916680 |
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| 942 | 0 | 0 |
_2udc _cBK _n0 |
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_c29423 _d29423 |
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