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008			250115t1996 -us|||||||||||||| ||eng||
020			_a0-87584-716-1
040			_cumsa
041			_aeng
044			_a-us
080			_a658.012.23=111
100			_aHamel, Gary _916973
100			_aPrahalad, C. K. _916807
245	1	0	_aCompeting for the future / _cGary Hamel and C. K. Prahalad.
260			_aBoston : _bHarvard Business School Press, _c1996
300			_axxi; 357 p.
520			_aNew competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete. In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking has already engendered a new language of strategy. In this book, they develop a coherent model for how today's executives can identify and accomplish no less than heroic goals in tomorrow's marketplace. Their masterful blueprint addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future.
650		0	_aORGANIZACION DE LA EMPRESA _910671
650		0	_aESTRATEGIA EMPRESARIAL _910672
650		0	_aPLANIFICACION ESTRATEGICA _910673
650		0	_aTECNICAS DE PREVISION _916972
942	0	0	_2udc _cBK
999			_c29523 _d29523