| 000 | 005650000a22002290004500 | ||
|---|---|---|---|
| 001 | 028366 | ||
| 020 | _a0-8144-7522-1 | ||
| 041 | _aEn | ||
| 044 | _aUS | ||
| 100 | 1 | _aMcKay, Edward S. | |
| 110 | 2 | _a | |
| 245 | 1 | 0 | _aThe marketing mystique |
| 250 | _a | ||
| 260 |
_aNew York _bAmerican Management Association _c1979 |
||
| 300 |
_a256 p. _b |
||
| 440 | 1 | _a | |
| 650 | 4 | _aMARKETING; PLANIFICACION ESTRATEGICA; PLAN DE MARKETING; PLANIFICACION DEL MERCADO | |
| 841 | _a1 | ||
| 942 | 0 | 0 | _aLIB-M |
| 999 |
_c29643 _d29643 |
||