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008			250528t1970 -us|||||||||||||| ||eng||
020			_a671-20571-4
040			_cumsa
041			_aeng
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080			_a659.1.07=111
100			_aDella Femina, Jerry _d1936- _917990
245	1	0	_aFrom those wonderful folks who gave you Pearl Harbor : _bfront-line dispatches from the advertising war / _cJerry Della Femina ; edited by Charles Sopkin.
260			_aNew York : _bSimon and Schuster, _c1970
300			_a253 p.
520			_aThere are a lot of controversial people in advertising. Ogilvy because of his “rules”. Hopkins because of his anti-intellectualism. Reeves because of his USP, Lois because of his outrageousness, Wells because of her sexuality. And then there’s Jerry Della Femina, creative director and chairman at the agency he founded in 1967 (Della Femina Travisano & Partners), and survivor of a litany of shops that weren’t so lucky – like Ruthruff and Ryan, Daniel & Charles, Delahanty, Kurnit & Geller, and Ted Bates – and whose 1970 memoir “From those Wonderful Folks Who Gave You Pearl Harbor” is famous even among those not in the industry as the book everyone knows the title of, but that no one has read.
650		0	_aPUBLICIDAD _914127
650		0	_aHISTORIA DE LA PUBLICIDAD _917986
650		0	_aAGENCIA DE PUBLICIDAD _917985
700			_aSopkin, Charles _eeditor _917991
942	0	0	_2udc _cBK _n0
999			_c29667 _d29667