000			02481aam a2200289 a 4500
001			028442
003			OSt
005			20250429154553.0
008			250429t1995 -us|||||||||||||| ||eng||
020			_a0-87584-341-7
040			_cumsa
041			_aeng
044			_a-us
080			_a658.512.2=111
100			_aDeschamps, Jean-Philippe _917687
100			_aRanganath Nayak, P. _917688
245	1	0	_aProduct juggernauts : _bhow companies mobilize to generate a stream of market winners / _cJean-Philippe Deschamps and P. Ranganath Nayak.
260			_aBoston : _bHarvard Business School Press, _c1995
300			_a472 p. : _bil., gráficos
520			_aProduct juggernauts - companies that have achieved market leadership by creating a continuous flow of world-class products - have redefined existing markets and created new bases of competition. They have achieved domination by focusing their entire organization on the interlocking elements of the product creation process - from customer analysis and product development to manufacturing and marketing. Product Juggernauts is grounded in the authors' years of hands-on consulting experience. It features lessons from companies that consider product creation to be their core process and work hard at improving it - including Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba. Product Juggernauts shows that the key to constantly creating world-class products, whether companies choose to compete on speed, service, innovation, value, design, product proliferation, or any combination of these, is to develop seven core competencies across every function in the organization. Companies must: create a customer obsession; devise a bold product strategy and plan; deploy a multifunctional product creation process; empower program managers; forge committed teams; marshall the best resources; speed up the process. Product Juggernauts is a holistic, practical, and original book that will change the way organizations think about the product creation process and - through vivid examples of successful companies and managers' checklists for specific action - show them what to do to realign the organization toward a process focus and achieve sustained high performance.
650		0	_aDESARROLLO DE PRODUCTOS _917635
650		0	_aNUEVOS PRODUCTOS _917669
650		0	_aESTUDIO DEL PRODUCTO _917689
650		0	_aESTUDIOS DE MERCADO _916609
650		0	_aINNOVACION TECNOLOGICA _916870
942	0	0	_2udc _cBK _n0
999			_c29673 _d29673