000 005700000a22002290004500
001 028468
020 _a0-452-26749-8
041 _aEn
044 _aUS
100 1 _aRapp, Stan1#
_aCollins, Tom
110 2 _a
245 1 0 _aThe great marketing turnaround : the age of the individual and how to profit from it
250 _a
260 _aNew York
_bPlume
_c1992
300 _a336 p.
_b
440 1 _a
650 4 _aMARKETING; PUBLICIDAD; COMERCIALIZACION
841 _a1
942 0 0 _aLIB-M
999 _c29690
_d29690