000			01768aam a2200325 a 4500
001			028441
003			OSt
005			20250526152344.0
008			250526t2005 -us|||||||||||||| ||eng||
020			_a978-0-273-68176-2
040			_cumsa
041			_aeng
044			_a-us
080			_a658.84.012.34=111
100			_aChristopher, Martin _917950
245	1	0	_aLogistics and supply chain management : _bcreating value-adding networks / _cMartin Christopher.
250			_a3rd ed.
260			_aHarlow : _bPearson Education, _c2005
300			_ax, 305 p. : _bil., figuras
440	1		_aFinancial Times series _916777
520			_aThis classic text discusses the role of logistics in achieving corporate and financial goals. It has become the bible of the logistics sector and a frequently-adopted text at top business schools. A proven market leader. Guaranteed high price seller. Successful crossover into practitioner and academic markets. Essential reading for logistics/operations managers and increasingly, managing the chain of demand is a growing area within marketing. Written by a top author and consultant in the field. New chapters on logistics value, integrated logistics, network logistics. Updated case studies throughout, from full international range of industries and companies including Dell, Wal-mart (vs K-Mart), Zara, GE Capital, Li & Fung (Hong Kong), Hewett Packard, Dyson and Nokia. Enhanced by diagrams and chapter summaries.
650		0	_aDISTRIBUCION COMERCIAL _916580
650		0	_aCANALES DE DISTRIBUCION _916581
650		0	_aLOGISTICA _92966
650		0	_aCOMERCIALIZACION _94020
650		0	_aPLAN DE MARKETING _916680
650		0	_aVENTA _917790
650		0	_aCOMPETITIVIDAD _95141
942	0	0	_2udc _cBK _n0
999			_c35682 _d35682