From those wonderful folks who gave you Pearl Harbor : front-line dispatches from the advertising war / Jerry Della Femina ; edited by Charles Sopkin.

Por:

Della Femina, Jerry, 1936-

Colaborador(es):

Sopkin, Charles [editor]

Tipo de material: Texto

TextoIdioma: Inglés Detalles de publicación: New York : Simon and Schuster, 1970Descripción: 253 pISBN:

671-20571-4

Tema(s):

Resumen: There are a lot of controversial people in advertising. Ogilvy because of his “rules”. Hopkins because of his anti-intellectualism. Reeves because of his USP, Lois because of his outrageousness, Wells because of her sexuality. And then there’s Jerry Della Femina, creative director and chairman at the agency he founded in 1967 (Della Femina Travisano & Partners), and survivor of a litany of shops that weren’t so lucky – like Ruthruff and Ryan, Daniel & Charles, Delahanty, Kurnit & Geller, and Ted Bates – and whose 1970 memoir “From those Wonderful Folks Who Gave You Pearl Harbor” is famous even among those not in the industry as the book everyone knows the title of, but that no one has read.

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Existencias
Tipo de ítem	Biblioteca actual	Signatura topográfica	Estado	Código de barras
Libros	Universidad del Museo Social Argentino	CG 659.1.07=111 D357 (Navegar estantería(Abre debajo))	Disponible	cg015631

There are a lot of controversial people in advertising. Ogilvy because of his “rules”. Hopkins because of his anti-intellectualism. Reeves because of his USP, Lois because of his outrageousness, Wells because of her sexuality.

And then there’s Jerry Della Femina, creative director and chairman at the agency he founded in 1967 (Della Femina Travisano & Partners), and survivor of a litany of shops that weren’t so lucky – like Ruthruff and Ryan, Daniel & Charles, Delahanty, Kurnit & Geller, and Ted Bates – and whose 1970 memoir “From those Wonderful Folks Who Gave You Pearl Harbor” is famous even among those not in the industry as the book everyone knows the title of, but that no one has read.

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