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Strategy : seeking and securing competitive advantage / edited by Cynthia A. Montgomery and Michael E. Porter.
Tipo de material:
TextoIdioma: Inglés Series The Harvard business review book seriesDetalles de publicación: Boston : Harvard Business School Press, 1991Descripción: xxiii; 475 pISBN: - 0-87584-243-7
| Tipo de ítem | Biblioteca actual | Signatura topográfica | Estado | Código de barras | |
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Universidad del Museo Social Argentino | CG 658.821=111 M787 (Navegar estantería(Abre debajo)) | Disponible | cg009768 |
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| CG 658.8:004=111 B992 Marketing in an electronic age / | CG 658.8:004=111 M821 Inside the tornado : marketing strategies from Silicon Valley's cutting edge / | CG 658.818=111 P424 The one to one future : building relationships one customer at time / | CG 658.821=111 M787 Strategy : seeking and securing competitive advantage / | CG 658.8:338.46 C532 El mercado son personas / | CG 658.8:347.471.8 K87 Strategic marketing for nonprofit organizations / | CG 658.8:371.21 M274 Marketing para instituciones educativas : guía para planificar la captación y retención de alumnos / |
What makes up an effective strategy? This collection of Harvard Business Review articles offers insight and practical advice from the leaders in the field: Michael Porter, Kenichi Ohmae, Steven Wheelwright, Gary Hamel, and C.K. Prahalad, among others. They show how advantage can and should be extracted from many sources, from marketing and joint ventures to financial analysis. Strategy provides managers with the best thinking available on how to make the critical decisions that determine business success. A Harvard Business Review Book.
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