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The strategy concept and process : a pragmatic approach / Arnoldo C. Hax and Nicolas S. Majluf.
Tipo de material:
TextoIdioma: Inglés Detalles de publicación: New Jersey : Prentice-Hall, 1996Edición: 2nd edDescripción: 440 pISBN: - 0-13-458894-0
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Libros
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Universidad del Museo Social Argentino | CG 658.011.1=111 H411 (Navegar estantería(Abre debajo)) | Disponible | cg015384 |
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| CG 658.011.1=111 D273 Wharton on dynamic competitive strategy / | CG 658.011.1=111 F946 Strategic analysis and action / | CG 658.011.1=111 G761 Contemporary strategy analysis : concepts, techniques, applications / | CG 658.011.1=111 H411 The strategy concept and process : a pragmatic approach / | CG 658.011.1=111 L439 Corporate pathfinders : building vision and values into organizations / | CG 658.011.1=111 Q6 Vision : how leaders develop it, share it, and sustain it / | CG 658.011.1=111 R936 Fundamental issues in strategy : a research agenda / |
This work offers a pragmatic approach to strategic management, offering practising managers and business students a disciplined process that facilitates the formulation and implementation of strategy. It provides an integrated, explicit approach to strategy formulation and includes three new chapters covering economic evaluation of strategy, corporate environmental scanning, and technology strategy. Proctor & Gamble are used as a running case throughout the text. Other real world examples include NKK and Merck.
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