Fundamentals of logistics management / Douglas M. Lambert, James R. Stock and Lisa M. Ellram.
Tipo de material:
- 0-256-14117-7
Tipo de ítem | Biblioteca actual | Signatura topográfica | Estado | Código de barras | |
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Universidad del Museo Social Argentino | CG 658.84.012.34=111 L222 (Navegar estantería(Abre debajo)) | Disponible | cg006924 |
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CG 658.84.012.34=111 C556 Logistics and supply chain management : creating value-adding networks / | CG 658.84.012.34=111 C556 3a ed. Logistics and supply chain management : creating value-adding networks / | CG 658.84.012.34=111 G562 World class logistics : the challenge of managing continuous change / | CG 658.84.012.34=111 L222 Fundamentals of logistics management / | CG 658.841.2 F884 Marketing desde el punto de venta : merchandising / | CG 658.846 H477 La venta profesional / | CG 658.85 F137 Curso de técnicas de venta : teoría y práctica por enseñanza programada / |
In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.