The balanced scorecard : translating strategy into action / Robert S. Kaplan and David P. Norton.
Tipo de material:
TextoIdioma: Inglés Detalles de publicación: Boston : Harvard Business School Press, 1996Descripción: 322 pISBN: - 0-87584-651-3
| Tipo de ítem | Biblioteca actual | Signatura topográfica | Estado | Código de barras | |
|---|---|---|---|---|---|
Libros
|
Universidad del Museo Social Argentino | CG 658.012.4:519.71=111 K17 ej. 1 (Navegar estantería(Abre debajo)) | Disponible | cg015290 | |
|
Libros
|
Universidad del Museo Social Argentino | CG 658.012.4:519.71=111 K17 ej. 2 (Navegar estantería(Abre debajo)) | Disponible | cg006941 |
Navegando Universidad del Museo Social Argentino estanterías Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
| CG 658.012.45=111 H366 Management communication : principles and practice / | CG 658.012.45=111 L629 Basic business communication : skills for empowering the Internet generation / | CG 658.012.4:519.71 K17 El cuadro de mando integral = The balanced scorecard / | CG 658.012.4:519.71=111 K17 ej. 1 The balanced scorecard : translating strategy into action / | CG 658.012.4:519.71=111 K17 ej. 2 The balanced scorecard : translating strategy into action / | CG 658.012.4:973 C455 La mano visible : la revolución en la dirección de la empresa norteamericana / | CG 658.012.6 M328 Administración en equipo : nuevos enfoques prácticos / |
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
Haga clic en una imagen para verla en el visor de imágenes